I am Sam Cannizzaro and I believe every piece of work should tell a meaningful story.
As an Executive Creative Director, I’m an inspiring creative problem-solver with a proven track record of conceptualizing and orchestrating memorable brand and digital experiences. I’m an avid listener and award winning creative director driven by human insights, creativity, teamwork, and a passion for innovation. From US to global, traditional to digital media, small clients to giants, I help companies overcome marketing and business challenges by building valuable relationships and creating brands with staying power. My advertising and marketing expertise spans healthcare, financial services, devices, business-to-business and consumer.
Creativity is not my only passion. I am driven by a constant desire to innovate. My digital expertise dates back to the early 2000’s when I helped launched the first mobile banking platform for Citibank that revolutionized how people bank. I also consider myself one of the original pioneers in the digital detailing/virtual selling space when I decided to move into healthcare joining Blue Diesel and launched the first digital detailing solutions at AstraZeneca. But it didn’t stop there. Since then at GSW/Syneos I have been launching omnichannel programs, reimagining telehealth solutions, innovating with voice-based health assistants and leveraging various immersive technologies like virtual reality.
I have a passion for identifying what’s next, authoring provocative thought leadership and published in several industry leading publications.
Pharma’s Generational Divide Marketers weigh in on campaigns that cross traditional age boundaries — and when such efforts are doomed to fail.
MM+M Interview
Sam Cannizzaro, Executive Creative Director provides his POV on their demands for an unprecedented level of transparency and authenticity, today’s young adults are poised to prompt major shifts in pharma marketing. This group, comprised of the oldest members of Gen Z (now 25) and the youngest millennials, share an expectation of personalization, honesty from the brands they support and a trust in social media.
Sam Cannizzaro, Executive Creative Director Discusses the Agency's Response to the Rapid Pace of Change in Marketing
MM&M Interview
Digital Amplification: A Growing Part of the Emerging Omni-Channel Promotional Platform
MM&M Transform Webinar
Sam Cannizzaro, Executive Creative Director hosts a webinar to offer insight into the new ways HCPs are interacting with pharma, the impact of evolving expectations on what it means to engage with providers in-person and virtually, and how digital technology can help extend reach and impact.